New logo and corporate identity for Prisma, formerly Prisma Graphic. Over the years Prisma had evolved beyond their printing roots to offer a multitude of services. The previous identity was heavily rooted in the printing industry so a company rebrand was initiated. The new identity and brand personality are very modern and forward thinking while certain elements were retained, such as the company colors, to recall Prisma's long heritage. The overlapping colors are meant to symbolize the seamless integration of services Prisma now offers.